The Rise of Brotox®: BOTOX® for Men

As of 2017, one in every eight men is undergoing cosmetic procedures, and the number of men seeking BOTOX® has increased by nearly 65% since 2010, according to the Society of Aesthetic Plastic Surgery. In 2015, over 430,000 BOTOX® procedures were performed on men. While this still represents only about 6% of all BOTOX® injections, the growing interest is undeniable. Today’s men are increasingly aware of the effect aging has on their appearance and are more willing to do something about it. Brotox® helps them achieve a refreshed, youthful look, without the need for surgery.

Why Are Men Getting BOTOX®?

The stigma surrounding male vanity is gradually eroding, and more men are acknowledging their desire to look younger. While aging was once seen as a badge of honor, men today are less inclined to accept wrinkles and sagging skin. Here’s why:

Changing Societal Norms

In the age of social media and constant online presence, men are more conscious of their appearance than ever. Photos are shared on Facebook, Instagram, LinkedIn, dating apps, and professional websites. The pressure to look youthful is real, especially in a world where appearance plays a significant role in how one is perceived.

This is why many men are now turning to the same non-invasive treatments women have used for years. BOTOX® offers a way to achieve a younger look without going under the knife. In fact, searches for BOTOX® for men can range between 3,000 to 5,000 per month.

Staying Competitive Professionally

Many men today work well into their 50s and beyond, and maintaining a youthful, energetic appearance is important in a youth-driven professional world. Whether pursuing a promotion, searching for a new job, or meeting with clients, looking younger can help men stay competitive in the workplace. Ageism is a real concern, especially for those working alongside younger generations in industries that value a fresh, modern look.

Boosting Self-Esteem

Just like women, men feel better about themselves when they are satisfied with their appearance. Studies show that BOTOX® treatments can enhance self-esteem and improve overall quality of life. When men feel more confident about their look, they experience an overall boost in well-being.

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What is Brotox®?

Brotox® is simply BOTOX® tailored specifically for men. While it’s the same treatment used for women, the approach to Brotox® is different due to the unique structure of a man’s face. Men often have stronger facial muscles, a more prominent brow, and thicker skin, requiring a customized approach to achieve the best results.

At Leong Facial Plastic Surgery, Brotox® can be combined with other non-surgical treatments like Ultherapy® or facial fillers such as Restylane®, Juvederm®, and Radiesse® for a more dramatic, lasting effect. These treatments smooth out fine lines and wrinkles, leaving you with a more rested and youthful appearance.

The entire Brotox® procedure takes about 15 to 20 minutes, with minimal discomfort and no downtime. Many men choose to schedule their appointments during their lunch breaks. Results are typically visible within 10 to 14 days and can last anywhere from 3 to 5 months.

Next Steps Schedule A Consultation

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Why Choose Dr. Paul Leong for Brotox® in New York City?

Dr. Paul Leong, a double-board certified facial plastic surgeon, specializes in cosmetic enhancements for both men and women. At Leong Facial Plastic Surgery, we understand that men’s facial anatomy is different from women’s and requires a more tailored approach. Whether it’s the shape of the brow, the forehead, or the jawline, Dr. Leong takes extra care to ensure that the BOTOX® injections are precisely administered for natural-looking, masculine results.

Dr. Leong’s expertise in Brotox® guarantees that every patient receives the best care and the most effective treatment. Each injection is customized for the male face, ensuring that results enhance natural masculinity while reducing fine lines and wrinkles.

Contact Leong Facial Plastic Surgery for Your Brotox® Consultation

If you're interested in learning more about Brotox® or scheduling a consultation with Dr. Paul Leong, please contact Leong Facial Plastic Surgery in New York City today. We’ll discuss your concerns, evaluate your facial structure, and develop a treatment plan to help you achieve a refreshed, youthful look.

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